Small business management : an entrepreneurial emphasis

Title:

Author:

Longenecker, Justin G.

ISBN:

9780324065541

Personal Author:

Longenecker, Justin G.

Edition:

12th ed.

Publication Information:

Australia : Thomson South-Western, 2002.

Physical Description:

786 p : col ill + [1 CD ROM].

General Note:

Includes bibliographical references.

Includes index.

Multi-media instructional material is available to supplement the text.

Added Author:

Moore, Carlos W.

Petty, J. William.

Format:

Books

Document ID:

SD_ILS:722583

Availability:

Holds:

Available:*

Library	Shelf Number	Material Type	Status
Searching... D - Electricity Dept Library	658.022 LON	Non Fiction	Searching... Unknown

Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

Part I Entrepreneurship: A World of Opportunity

Ch 1 The Entrepreneurial Life

Ch 2 Entrepreneurial Integrity: A Gateway to Small Business Opportunity

Part 2 Starting From Scratch or Joining An Existing BusinesS

Ch 3 Getting Started

Ch 4 Franchises and Buyouts

Ch 5 The Family Business

Part 3 Developing The New Venture Business Plan

Ch 6 The Business Plan: Visualizing the Dream

Ch 7 The Marketing Plan

Ch 8 The Human Resources Plan: Managers, Owners, Allies, and Directors

Ch 9 The Location Plan

Ch 10 The Financial Plan: Projecting Needs

Ch 11 The Financial Plan: Finding Sources of Funding

Ch 12 Planning the Harvest

Part 4 Focusing On The Customer: Marketing Growth Strategies

Ch 13 Customer Relationships: The Key Ingredient

Ch 14 Product and Distribution Plans

Ch 15 Pricing and Credit Decisions

Ch 16 Promotional Planning

Ch 17 Global Marketing

Part 5 Managing Growth In The Small Business

Ch 18 Professional Management in the Entrepreneurial Firm

Ch 19 Managing Human Resources

Ch 20 Managing Operations

Ch 21 Managing Risk in the Small Firm

Part 6 Understanding What The Numbers Mean

Ch 22 Managing the Firm?s Assets

Ch 23 Evaluating Firm Performance

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Summary

Summary

Table of Contents