Telecommunications an introduction to electronic media

Title:

Author:

Gross, Lynne S.

ISBN:

9780697355065

Personal Author:

Gross, Lynne S.

Edition:

7th ed.

Physical Description:

438 pages

Series:

McGraw-Hill Series in mass communication

Subject Term:

Telecommunication

Telecommunication -- Technological innovations

Format:

Books

Document ID:

SD_ILS:39106

Availability:

Holds:

Available:*

Library	Shelf Number	Material Type	Status
Searching... Adams Mission Library	621.382 GROS	Non Fiction	Searching... Unknown

Teaches students the essentials of telecommunications, whether they are consumers or media practitioners. This book divides into two main sections, focusing on the various media forms (commercial radio, cable television) and focusing on the functions of media (programming, advertising). It offers a glossary to help readers with unfamiliar terms.

Prologue: The Significance of Telecommunications

Part I Electronic Media Forms

1 Radio

2 Broadcast Television

3 Cable and Satellite Television

4 Movies

5 The Internet

6 Other Forms of Telecommunications

7 International Electronic Media

Part II Electronic Media Functions

8 Business Practices

9 Programs

10 Laws and Regulations

11 Ethics and Effects

12 Advertising

13 Audience Feedback

14 Production, Distribution, and Exhibition

Epilogue Careers in Telecommunications

Available:*

Bound With These Titles

On Order

Summary

Summary

Table of Contents