Small business management : an entrepreneurial emphasis

Title:

Author:

Longenecker, Justin G.

ISBN:

9780538830454

Personal Author:

Longenecker, Justin G.

Edition:

9th ed.

Publication Information:

Cincinnati : South-Western, 1994.

Physical Description:

828 p.

Subject Term:

Small business -- Management

Small business -- Finance

Small business -- Planning

Added Author:

Moore, Carlos W.

Petty, J. William.

Format:

Books

Document ID:

SD_ILS:34567

Availability:

Holds:

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Library	Shelf Number	Material Type	Status
Searching... Grosvenor Library	658.022 LONG	English Fiction	Searching... Unknown

This text presents a thoroughly contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for all business students, since a large percentage of them will work in small business at some point in their careers.

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