Leave your mark : land your dream job, kill it in your career, rock social media

Title:

Author:

Licht, Aliza

ISBN:

9780349408545

Personal Author:

Licht, Aliza

Edition:

First edition.

Physical Description:

xxii, 259 pages ; 24 cm

General Note:

Contents note continued: ch. 19 Presenting Like a Pro.

Contents:

Part I. Landing your dream job. Chapter 1. Finding the right career path ; Chapter 2. Getting experience when you have no experience ; Chapter 3. Writing a killer cover letter and rock-solid resume ; Chapter 4. Sucking your internship dry ; Chapter 5. Nailing your first interview ; Chapter 6. Scoring your first business card -- Part II. Killing it in your career. Chapter 7. Going for the promotion and the raise ; Chapter 8. Surviving people and politics ; Chapter 9. Shifting gears and getting ahead ; Chapter 10. Text-message speak and other ways to ruin your chances -- Part III. Rocking social media. Chapter 11. The making of DKNY PR GIRL and half a million followers ; Chapter 12. Revealing fashion's biggest Twitter secret ; Chapter 13. Being socially savvy ; Chapter 14. Social media damage control -- Part IV. Creating the brand of you. Chapter 15. Being your own publicist ; Chapter 16. Casting yourself in a new leading role ; Chapter 17. When you get to the top, don't be an asshole ; Chapter 18. Making cocktails count ; Chapter 19. Presenting like a pro.

Abstract:

'Leave your mark' isn't an advice book--it's a mentorship in 288 pages. Aliza Licht -- global fashion communications executive, AKA fashion's favourite 'PR girl' and Twitter phenom -- is here to tell her story, complete with 'The devil wears Prada'- like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in 'Leave your mark'. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.

Subject Term:

Format:

Books

Document ID:

SD_ILS:1642303

Availability:

Holds:

Available:*

Library	Shelf Number	Material Type	Status
Searching... Lalucia Library	650.1 LICH	Non Fiction	Searching... Unknown

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Summary

LEAVE YOUR MARK isn't an advice book -- it's a mentorship in 288 pages.

Aliza Licht -- global fashion communications executive, AKA fashion's favorite 'PR girl' and Twitter phenomenon -- is here to tell her story, complete with The Devil Wears Prada -like moments and insider secrets.

Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.

Author Notes

Aliza Licht is the fashion PR executive and former Twitter phenomenon, DKNY PR GIRL. Featured on the front page of the New York Times style section as one of 'America's Next Top Mentors', dubbed the 'Reigning Queen of Social Media' by Women's Wear Daily , and called one of 'Six Women Who Rule the Fashion World' by TIME Style & Design, she is a TEDx speaker and five-time Fashion 2.0 award winner. She lives in New York City with her husband and their two children.