Cover image for Foundations of strategy
Foundations of strategy
Title:
Foundations of strategy
Author:
Grant, Robert M., 1948
ISBN:
9780470971277
Personal Author:
Publication Information:
Hoboken, N.J. : Wiley and Sons, 2012.
Physical Description:
xv, 501 pages : color illustrations ; 25 cm
Contents:
Preface -- The concept of strategy -- Industry analysis -- Resources and capabilities -- The nature and sources of competitive advantage -- Business strategies in different industry and sectoral contexts -- Technology-based industries and the management of innovation -- Corporate strategy -- Global strategies and the multinational corporation -- Realising strategy -- Current trends in strategic management -- Glossary -- Index.
Abstract:
Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth.
Format:
Books
Document ID:
SD_ILS:1627506
Availability:
~0
Holds: