| Photo credits | p. xi |
| Preface | p. xiii |
| Case list | p. xvi |
| 1 The concept of strategy | p. 1 |
| The role of strategy in success | p. 10 |
| A brief history of strategy | p. 12 |
| Strategy today | p. 17 |
| Strategy: whose interests should be prioritised? | p. 28 |
| The approach taken in this book | p. 34 |
| 2 Industry analysis | p. 49 |
| From environmental analysis to industry analysis | p. 53 |
| The determinants of industry profit: demand and competition | p. 56 |
| Analysing industry attractiveness | p. 57 |
| Applying industry analysis | p. 73 |
| Key issues and challenges | p. 78 |
| From industry attractiveness to competitive advantage: identifying key success factors | p. 87 |
| 3 Resources and capabilities | p. 105 |
| The role of resources and capabilities in strategy formulation | p. 111 |
| Identifying the organisation's resources | p. 114 |
| Identifying the organisation's capabilities | p. 120 |
| Appraising resources and capabilities | p. 130 |
| Putting resource and capability analysis to work: a practical guide | p. 136 |
| Developing resources and capabilities | p. 145 |
| Approaches to capability development | p. 150 |
| 4 The nature and sources of competitive advantage | p. 169 |
| The emergence of competitive advantage | p. 174 |
| Sustaining competitive advantage | p. 179 |
| Types of competitive advantage: cost and differentiation | p. 185 |
| Strategy and cost advantage | p. 186 |
| Strategy and differentiation advantage | p. 191 |
| 5 Business strategies in different industry and sectoral contexts | p. 209 |
| The industry life cycle | p. 214 |
| Strategy at different stages of the life cycle | p. 221 |
| Strategy in public-sector and not-for-profit contexts | p. 228 |
| Stakeholder analysis | p. 236 |
| Scenario planning | p. 238 |
| 6 Technology-based industries and the management of innovation | p. 253 |
| Competitive advantage in technology-intensive industries | p. 260 |
| Strategies to exploit innovation: how and when to enter | p. 269 |
| Competing for standards | p. 277 |
| Creating the conditions for innovation | p. 284 |
| 7 Corporate strategy | p. 307 |
| The scope of the firm | p. 313 |
| Key concepts for analysing firm scope | p. 315 |
| Diversification | p. 324 |
| Vertical integration | p. 333 |
| Managing the corporate portfolio | p. 345 |
| 8 Global strategies and the multinational corporation | p. 361 |
| Patterns of internationalisation | p. 369 |
| Analysing competitive advantage in an international context | p. 371 |
| Applying the framework: international location of production | p. 378 |
| How should a firm enter foreign markets? | p. 382 |
| Multinational strategies: global integration vs. national differentiation | p. 387 |
| Strategy and organisation within the multinational corporation | p. 394 |
| 9 Realising strategy | p. 413 |
| The organisational challenge: reconciling specialisation with coordination and cooperation | p. 419 |
| Organisational design | p. 426 |
| Management systems | p. 437 |
| Corporate culture | p. 442 |
| 10 Current trends in strategic management | p. 457 |
| The new external environment of business | p. 459 |
| Managing in the aftermath of the global financial crisis | p. 465 |
| New directions in strategic thinking | p. 470 |
| Redesigning the organisation | p. 475 |
| Glossary | p. 488 |
| Index | p. 493 |