Summary

KEYNOTE: Customer connection in an instant! A customer's decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash--is ahead of the field. In this revolutionary book, Susan Benjamin shows you how to tap into consumers' gut reactions, using them to build powerful marketing campaigns. With examples from both large and small companies, she demonstrates how to: *Find attention-getting taglines that will generate client interest *Use online networks and social media to create viral Buzz *Produce a website that will grab viewers' attention and hold it The right words, the right symbols, the right marketing can evoke that sudden burst of enthusiasm that will keep buyers coming back over and over again. This book helps you understand how to spark that valuable energy. Because it all happens in a flash! AUTHOR: Susan F. Benjamin is a marketing expert and talk radio host of The Greater Voice. She has consulted on marketing campaigns for AT&T, Liberty Mutual, and Fleishman-Hillard International Communications. Her pieces about communications-related issues have appeared in USA Today, The Miami Herald, The Chicago Tribune, and The New York Daily News. SELLING POINTS * A new approach to marketing, stressing the importance of the customer's first reaction to a product or service * Old, single-message marketing is being replaced by integrated marketing plans that stress a variety of approaches to reach the consumer (msnbc.com) * Susan F. Benjamin is an expert marketing consultant and business radio host who has worked with such high-level clients as Accenture, the Federal Communications Commission, and AT&T