Strategic management of technology and innovation

Title:

Author:

Burgelman, Robert A.

ISBN:

9780071232302

Personal Author:

Burgelman, Robert A.

Edition:

4th ed.

Publication Information:

Maidenhead : McGraw-Hill Education, 2003.

Physical Description:

1208 p.

General Note:

Previous ed.: Boston, Mass.: McGraw-Hill/Irwin, 2001.

Subject Term:

Technological innovations -- Management.

New products -- Management

High technology industries -- Management

Added Author:

Christensen, Clayton M.

Wheelwright, Steven C.

Format:

Books

Document ID:

SD_ILS:1031411

Availability:

Holds:

Available:*

Library	Shelf Number	Material Type	Status
Searching... Clermont Library	658.4063 BURG	Reference Non-Fiction	Searching... Unknown
Searching... Mpumalanga Library	658.4063 BURG	Reference Non-Fiction	Searching... Unknown

Takes the perspective of the general manager at the product line, business unit, and corporate levels. This book addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.

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Summary

Summary